June 27, 2014
Apple’s answer to Pandora hasn’t produced a spike in music sales like some predicted. According to a new report by Music Forecasting, iTunes Radio listeners use the service for a “lean back” listening experience and don’t want anything—even purchasing a song—to interrupt it.
Having recently relocated to New York City—the earbud capital of the world—I’ve learned to “lean back” with regularity. Walking to the coffee shop where I write. To and from the subway. Even standing in my kitchen making a sandwich. Apple’s curated tunes have become a ubiquitous presence in my life, helping me block out the world by flooding my head with something more melodic and presumably more gratifying than noises I might otherwise encounter.
That’s why I’ve come to believe that iTunes Radio is actually bad for our souls.
(Read the full article here.)
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